The economic crisis makes printing outsourcing, multi-channel marketing gradually warming
As the economic crisis continues to intensify, many companies have to print outsourcing and multi-channel marketing services as a life-saving straw.
Donnelly global document solutions company in the UK and Ireland market general manager Mike Gordon (Mike Gordon) recently said in an interview with PrintWeek printing company to undertake the outsourcing orders in the past three months have been significant growth.
He said the current economic environment the firm as a valuable opportunity, because there are a lot of customers and potential customers are looking for opportunities for outsourcing.
Mike Gordon said: many companies are now integrating the previously independent services to provide customers with a large, diverse service solutions."
"Customers also want to be able to manage the communication between themselves and customers through a closed circuit. Suppliers should be able to manage these elements well and integrate them organically."
Previously only in the banking and public utilities to see the service mail service is now also gradually extended to the medical field, and to provide a good opportunity for the development of outsourcing and personalized printing services.
Gordon believes that the traditional printing management mode has been moving towards recession, its market is shrinking, and eventually will exit the stage of history.
He said: "we have acquired the company of printing management, and will continue to focus on the development of this service, the traditional service mode (goods more than three, select one of the most expensive) lack of long-term development potential, so we need to provide customers with more strategic outsourcing and value-added services."
The economic crisis makes printing outsourcing, multi-channel marketing gradually warming