In the social and economic operation, the national macro control plays a very important role. 2008 in the United States broke out of the financial crisis, that is, that is, completely free market mechanism is not good, only to rely on the invisible hand to regulate the market and can not adjust in place.

Now the printing industry in China is in the total supply and demand imbalance, for more than the state. Because there is no accurate data statistics, the following criteria can be used to determine the market situation: if the average profit margin of the bank loans is lower than the bank loans, it is for the industry is greater than demand, if the average profit margin is only 2% or 3%, the industry is vicious competition, and if the industry as a whole, it is a serious oversupply. While Beijing printing industry profit margins have been almost zero, even though Beijing's largest packaging and printing enterprises, profit margins are only 4%, which shows that China's printing industry has been fully competitive.

The printing industry is to reasonable regulation and control, not only to control the volume, more important is to regulate and adjust the total amount should be optimized to promote the upgrading of the four together to become the goal of macro management and reasonable layout, structure and. Control and regulation of the total amount of the printing industry needs the restriction of market access system. Specific to the management process, the printing business license issued as a market access system, and not just a simple threshold, is very important macro-control means. But the key to the problem is how to develop the market access system under the socialist market economic system. In fact, we usually say that the threshold is high and low, is the system of scientific and scientific standards. This standard is an important form and means of adjusting the total amount, optimizing structure, reasonable layout, I should not give up but must be scientific.

The formulation of scientific standards, including scientific procedures and scientific methods. In the formulation of this standard, the first, it can not be completely unified national standards, the higher authority should be awarded the provinces, municipalities and some flexible power. Because the development of the economy of our country is not balanced, the level of development is different, so it is not appropriate for such a big country to use one standard. Second, who will be involved in setting the standard. I think it should be the government, industry associations and enterprises to participate in the formulation of standards. Government, associations and enterprises should form a relationship between Golden Triangle, the three parties to do their job, the government should build a service-oriented government, under the small government, the government should give full play to the role of the association of communication enterprises and society. Formulated the scientific standards, is conducive to the establishment of a good market access system, so that enterprises in a more standardized and optimized market in a reasonable and orderly competition.